Due to rapid hiring, Profound has had to convert meeting rooms into office space to accommodate its growing team.

Referral traffic from AI platforms like ChatGPT is of higher quality than traffic from traditional search because users have already conducted their research within the AI interface.

Profound has used billboard trucks as a marketing tactic, including placing them outside competitors' user conferences.

James Cadwallader views the markets for AI applications in legal (Harvey), go-to-market (Clay), and customer support (Sierra, Decagon) as obvious greenfield opportunities.

The personalization flywheel of ChatGPT, where it learns more about a user with increased usage, is the key mechanism that could make it the stickiest consumer application in history.

A key differentiator for Profound is that its platform not only provides analytics but also includes tools to create and distribute content aimed at AI models.

James Cadwallader believes ChatGPT will become the stickiest product in human history.

As companies like OpenAI grow to thousands of employees, they become less attractive to top builders who prefer the high agency and broad impact of working at a smaller startup.

The consumer shift from traditional search engines like Google to AI platforms like ChatGPT for information discovery is an irreversible trend that will only continue to grow.

Profound has hired Mark Ebert, who previously scaled the go-to-market function at 6sense to $250 million in revenue, to lead its own go-to-market team.

David Senra, host of the Founders podcast, is an angel investor in Profound.

The co-founders of Profound, James Cadwallader and Dylan, met at the accelerator program South Park Commons.

Profound's new London office will focus on go-to-market functions, while its San Francisco office will be engineering-focused.

Sequoia Capital led Profound's Series B funding round.

The shift from search to conversational AI is the biggest platform shift in internet history, making AI's portrayal of brands a boardroom-level concern for companies globally.

The primary method of information retrieval on the internet is shifting from traditional "Blue Link Search" to conversational AI for the first time in 25 years.

James Cadwallader predicts that e-commerce transactions will eventually occur directly within LLM interfaces like ChatGPT, citing developments like OpenAI's Agentic Commerce Protocol (ACP) and Google'...

Profound has recently signed leases for new offices in London and San Francisco.

A key challenge for companies like MongoDB is ensuring that AI models like ChatGPT and those used by Cursor source troubleshooting information from official documentation rather than outdated, third-p...