Figure

Robotics · Business

Mentions

Podcasts

Episodes

Podcast consensus

Points of consensus

▶Figure has a significant commercial partnership with BMW, having deployed robots to a factory line for a six-month trial in 2023 to assist in building cars.Apr–May 2026

▶The company has secured major Series B funding from top technology players, with both OpenAI and Microsoft mentioned as leading or co-leading the round.Apr 2026

▶Figure is rapidly scaling its robot production, with March 2024 output exceeding the company's entire prior history, and has plans to produce thousands of units in the current year.Apr–May 2026

▶The company has transitioned its robot control system from manually written C++ code to a purely neural network-based approach called Helix.May 2026

Points of debate

▶The leadership of the Series B funding round is described with slight variation; one claim states OpenAI led the round, while another specifies that Microsoft co-led it alongside OpenAI.Apr 2026

▶The timeline of the Series B is ambiguous, with one source describing it as having occurred 'a couple of years ago,' which may contrast with more recent public announcements of the major funding round in early 2024.Apr 2026

▶There is a potential nuance in funding figures, with claims mentioning a specific Series B round led by OpenAI and Microsoft, while another claim cites a larger, cumulative figure of nearly $2 billion raised and a $39 billion valuation, likely reflecting multiple funding events.Apr 2026

Key themes

▶Aggressive Growth and Production ScalingApr–May 2026

Figure is pursuing rapid expansion, evidenced by an early $1 million monthly burn rate and ambitious production targets. The company's output in March 2024 surpassed its entire previous history, with plans to triple that rate by May, produce thousands of robots this year, and eventually reach one million units annually.

This capital-intensive strategy aims to achieve manufacturing scale and market dominance quickly, suggesting investors are backing a high-risk, high-reward plan to build a defensible moat before competitors can catch up.

▶Elite Strategic Alliances and FundingApr 2026

The company is heavily backed by a consortium of top-tier tech giants and investors, including OpenAI, Microsoft (with Satya Nadella's involvement), and Jeff Bezos. This is complemented by a key commercial deployment with BMW, where robots were trialed on a car manufacturing line for six months.

These partnerships provide more than just capital; they offer critical technological validation (AI from OpenAI/Microsoft) and a clear path to market in industrial automation (BMW), significantly de-risking both the technology and business model.

▶Technological Pivot to AI-Native ControlMay 2026

Figure has fundamentally shifted its technical approach, abandoning hundreds of thousands of lines of manually coded C++ for robot control in favor of its 'Helix' neural network. The company now identifies the acquisition of diverse, high-quality training data, not hardware, as its primary bottleneck for large-scale deployment.

This software-first strategy indicates Figure is betting its long-term competitive advantage on the scalability and learning capabilities of its AI, rather than on purely mechanical superiority.

▶Dual-Pronged Commercialization StrategyApr 2026

Figure is actively pursuing immediate B2B opportunities, with a successful BMW pilot and multiple new customer deployments expected within 90 days. Concurrently, it is planning a long-term, direct-to-consumer play with an in-home robot offered for a monthly fee of $400-$600, supported by dramatic cost reductions of up to 90% between robot generations.

This strategy allows the company to generate near-term revenue and gather crucial training data from industrial partners while developing the technology and cost structure for the much larger, recurring-revenue consumer market.

Source episodes

Sentiment over time

Apr 2026

9 bullish, 4 neutral(13 claims)

OpenAI led Figure's Series B funding round a couple of years ago.

May 2026

5 bullish, 2 neutral(7 claims)

A Figure robot was recently featured at the White House, which the company belie...

Changes over time

Early Operations

Within its first four months, the company reached a burn rate of $1 million per month, indicating an aggressive early-stage growth strategy.

2023

Figure deployed its robots for a six-month trial on a BMW body shop factory line, marking a major step in commercial application and data gathering.

Recent Funding

The company secured a major Series B funding round co-led by OpenAI and Microsoft, with Jeff Bezos also noted as a major investor. Total funding has reached nearly $2 billion at a valuation of $39 billion.

March 2024

The company achieved a significant production milestone, building more robots in this single month than in its entire prior history.

Q2 2024

Figure aims to triple its March production rate by May and expects to announce multiple new customer deployments within the next 90 days.

2024

The company plans to produce thousands of robots and begin using its own humanoids in its manufacturing production lines during the year.

Suggested prompts

How does Figure's vertical integration strategy for components like motors and sensors impact its ability to scale production and reduce costs compared to competitors who may outsource? &nearr;What are the primary risks and failure modes associated with transitioning from deterministic C++ controllers to a purely neural network-based system like Helix for controlling physical robots in real-world environments? &nearr;How will the data gathered from the BMW deployment and upcoming customer sites be used to overcome the stated bottleneck of acquiring diverse, high-quality training data? &nearr;What is the implied payback period and business model for the planned $400-$600/month in-home robot subscription, given a unit production cost of 'well under $100,000'? &nearr;

Key concepts

Funding & Valuation 1 ep Production & Scaling 2 ep Strategic Partnerships 2 ep Technology & AI Control Systems 2 ep Commercialization Strategy 2 ep Cost Reduction 1 ep Team & Operations 1 ep Competitive Positioning 1 ep Product Development Cycle 1 ep

Notable quotes

“jeff bezos which is a big investor for us a figure”

Brett Adcock · Inside Figure: The Race to Build Humanoid Robots That Actually Work

“attritionally, in robotics, and even three or four years ago here at Figure, we would solve the same controller here in code. We have hundreds of thousands of lines of C to figure out how to solve this... what we found is it just doesn scale It doesn work... So we transitioned only purely to neural networks with Helix”

Figure Representative · Figure's First Full HQ Tour: From the Lab to the Factory Floor

“Figure four will be the biggest step up we've ever made, by far... I think maybe figure four will be our first iPhone one moment for this”

Figure Representative · Figure's First Full HQ Tour: From the Lab to the Factory Floor

Report last updated: May 4, 2026

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