Panini America opened its U.S. office in Dallas-Fort Worth in 2009.

The Panini business was founded in Italy by the Panini brothers and originated as a newspaper distribution business.

Panini America has been distributing the FIFA World Cup sticker album since 1970.

Panini America has already distributed twice the volume of World Cup sticker collections into the U.S. market compared to the previous World Cup.

The first collectible collection launched by Panini was in 1961 and was called Calciatori.

For the U.S. market, Panini has introduced rare color parallel versions of its World Cup stickers, including a "black one of one" for each player.

Panini's World Cup sticker albums are distributed in the U.S. through retailers including Walmart, Target, Amazon, Walgreens, CVS, Ace Hardware, and Home Depot.

The "black one of one" Lionel Messi sticker from the World Cup four years ago sold for over $100,000.

Panini America has given away as many as 8 million free World Cup sticker albums in the U.S. through various promotions.