Formula 1 is positioned as an entertainment platform competing with movies, music, and other live events, not just other sports [15, 19].
The future of Formula 1 is technologically advanced and sustainable, centered on hybrid power units (50% electric) and a goal of being carbon-neutral by 2030 [8, 10].
Strategic growth involves expanding into new markets like the US, Africa, and the Far East, potentially through a rotating calendar system capped at 24 races [4, 6, 7, 13].
Human drivers will always be central to the sport, and Formula 1 will not adopt autonomous driving for its race cars [2].
Expanding and diversifying the fan base is a core objective, with a focus on attracting younger and female audiences and creating pathways for women competitors through initiatives like the F1 Academy [5, 11].
Last 3 years
Oversaw a significant expansion in the United States, growing the number of races from one to three [13].
Present
Manages a 24-race global calendar, which is the maximum allowed, while fielding demand from many more countries and dealing with cancellations due to geopolitical situations [7, 23, 1].
Near Future (2025)
Approved Cadillac to join the championship, with their participation expected to begin [16].
Near Future (Movie Launch)
Anticipates the launch of a major F1 movie starring Brad Pitt, intended to further cement F1's place in mainstream entertainment.
2026
Spearheading major regulation changes centered on a new power unit with 50% electric power and the mandatory use of sustainable fuels [9, 10].
2030
Has set a public and strategic target for Formula 1 to become completely carbon neutral [8].
▶Formula 1 as a Premier Entertainment PlatformMay 2026
Domenicali consistently frames Formula 1 not merely as a sport, but as a premier entertainment platform. He identifies the competition as movies, music, and other live events, leveraging media like 'Drive to Survive' and fan data to expand and engage a broader audience [15, 19, 3, 14].
This positions F1 as a media and entertainment asset, suggesting its valuation and growth potential should be benchmarked against entertainment giants, not just other sports leagues, making it attractive to a wider range of investors and sponsors.
▶Strategic and Managed Global ExpansionApr 2026
Domenicali's strategy involves carefully managed global expansion, evidenced by the growth to three races in the US and active monitoring of Africa and the Far East [13, 6]. To handle intense demand from more than 24 countries, he proposes rotating venues while maintaining a firm cap of 24 races to preserve exclusivity and logistical stability [4, 7].
The strategy of rotating venues could de-risk long-term investments in permanent tracks for potential host nations, creating a more flexible and competitive bidding environment for hosting rights and maximizing revenue.
▶The Sustainable Technology MandateApr 2026
A core pillar of Domenicali's vision is positioning F1 as a leader in sustainable automotive technology. He has set a public target for carbon neutrality by 2030 and is driving 2026 regulations that mandate 50% electric power units and the development of sustainable fuels, which he believes will eventually benefit the consumer market [8, 9, 10, 12].
By tying F1's technological relevance to mainstream sustainability goals, Domenicali is future-proofing the sport against regulatory pressures and attracting automotive partners who want to showcase their green-tech credentials on a global stage.
▶Cultivating a New Generation of FansApr 2026
Domenicali highlights a significant demographic shift in F1's fan base, which he states is now younger (average age 35) and more diverse (40% women) [5]. This is supported by initiatives like the F1 Academy, designed to create pathways for female drivers, and a data-driven approach to personalized content for fans [11, 3].
The focus on a younger, more diverse audience suggests a long-term strategy to secure relevance and growth for decades to come, making the F1 platform increasingly attractive to consumer brands targeting these demographics.