Beverage companies are increasingly offering lower-caffeine options to appeal to consumers tracking their health with wearable technology like the Oura Ring.

Declining alcohol consumption among younger demographics is creating a market for non-alcoholic, low-caffeine evening beverages.

The growing use of wearable technology like the Oura Ring is fueling a trend towards lower-caffeine beverages, as consumers can track the impact of caffeine on their sleep.

The market for decaffeinated and low-caffeine ready-to-drink coffee, previously a small niche, is now experiencing significant growth.

In the coffee market, sales of ground coffee and whole beans are declining while sales of ready-to-drink options are increasing.