Kohl's was involved in a major California pricing law case approximately 10 to 12 years ago regarding its use of strikethrough pricing.

California state law prohibits offering a product at a sale price for more than 90 days if it has not been sold at the original retail price within the last 90 days.

A court rejected Skechers' argument that the federal CAN-SPAM Act preempts Washington state's email marketing law.

The 2025 Washington Supreme Court case Brown v. Old Navy established that the state's email marketing law covers the accuracy of promotion dates.

Washington state has over 100 pending lawsuits against retailers alleging the use of false or misleading deadline-focused subject lines in promotional emails.