Snapple paid New York City over $100 million in a sponsorship deal that provided them with out-of-home media and in return, Snapple funded middle school sports programs.

As part of a marketing initiative under Mayor Bloomberg, New York City aimed to increase annual tourism from approximately 35-38 million to 50 million visitors.

Joe Perello predicts the Major League Baseball players' union will reject the league's current revenue sharing and salary cap proposal.

Props is a performance-based creator marketing platform designed to measure results in a way that is understandable to a CFO.

A Pew Research study indicates that public trust in brands and institutions has been declining since 1967.

Joe Perello predicts that implementing a salary cap in Major League Baseball would cause team valuations to skyrocket due to more predictable profits.

Joe Perello believes the upcoming World Cup will drive more tourism and economic development dollars to New York City than the NBA Finals.

Joe Perello believes the New York Knicks' presence in the NBA Finals will serve as a better marketing 'postcard' for New York City than the World Cup.