Amy Lanzi claims that partners in the advertising industry are offering "insane commercial deals," such as free AI and platforms, which she believes is detrimental to the business.

Amy Lanzi asserts that the traditional Chief Marketing Officer (CMO) role, focused on campaigns without driving commercial value, is a "dying role."

Amy Lanzi observes a trend of Chief Marketing Officers (CMOs) evolving into Chief Growth Officers (CGOs), shifting their focus from campaigns to building business capabilities.