3G Capital's investment process has been refined to include a more thorough analysis of technological disruption risk, which is considered significantly higher today than 20 years ago.

The Kraft investment underperformed because 3G Capital did not fully appreciate the risk of its commoditized products being disintermediated by retailer private labels.

Patrick Doyle's success at Domino's Pizza was driven by transforming the company into a technology platform, which enabled it to take significant market share.