John Lombardo, mentioned 6 times across podcast episodes and expert conversations analyzed by Sonic.
Evidenza is a company that creates AI audiences to help B2B companies conduct market research with difficult-to-reach audiences.
A key signal for a service vertical ripe for disruption is high market fragmentation combined with low Net Promoter Score (NPS).
John Lombardo asserts that AI can currently write market research surveys that are superior to those written by humans.