Reebok

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Reebok, mentioned 9 times across podcast episodes and expert conversations analyzed by Sonic.

What Reebok has said

Steve Stoute advised Reebok founder Paul Fireman that the company could not successfully compete with Nike on the basis of athletic performance claims.

bearish·Steve Stoute

While still in high school, LeBron James turned down an immediate $10 million signing bonus from Reebok in order to take meetings with other potential sponsors.

neutral·Steve Stoute

Reebok offered LeBron James a contract matching anticipated offers from competitors, plus an immediate $10 million signing bonus if he agreed to forgo meetings with Nike and Adidas.

bullish·Steve Stoute

Steve Stoute advised Reebok founder Paul Fireman that the company could not successfully compete with Nike on the basis of athletic performance claims.

Expert perspectiveSteve StouteJun 21

While still in high school, LeBron James turned down an immediate $10 million signing bonus from Reebok in order to take meetings with other potential sponsors.

Expert perspectiveSteve StouteJun 21

Reebok offered LeBron James a contract matching anticipated offers from competitors, plus an immediate $10 million signing bonus if he agreed to forgo meetings with Nike and Adidas.

Expert perspectiveSteve StouteJun 21

During the period when Reebok was launching non-athlete signature shoes, Nike's marketing strategy was focused exclusively on performance and athletes, not on lifestyle fashion.

Expert perspectiveSteve StouteJun 21

Steve Stoute created a signature sneaker deal for Pharrell Williams with Reebok, which Williams credits as his entry into footwear design.

Expert perspectiveSteve StouteJun 21

A mixtape titled "S Carter" was created and released as a marketing tool for the Jay-Z S. Carter signature sneaker by Reebok.

Expert perspectiveSteve StouteJun 21

Steve Stoute, through his work with Reebok, launched a signature sneaker line with the music group G-Unit.

Expert perspectiveSteve StouteJun 21

Steve Stoute created the first-ever signature shoe deal for a non-athlete by launching the S. Carter sneaker with Jay-Z for Reebok.

Expert perspectiveSteve StouteJun 21

Steve Stoute developed a highly successful commercial for Reebok, directed by Hype Williams, which featured basketball player Allen Iverson and rapper Jadakiss under the marketing platform 'The Sound ...

Expert perspectiveSteve StouteJun 21

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