While still in high school, LeBron James turned down an immediate $10 million signing bonus from Reebok in order to take meetings with other potential sponsors.

Expert perspectiveSteve StouteJun 21

Reebok offered LeBron James a contract matching anticipated offers from competitors, plus an immediate $10 million signing bonus if he agreed to forgo meetings with Nike and Adidas.

Expert perspectiveSteve StouteJun 21

Around the same time as Heartbeat's funding round, LeBron James's company raised money at a valuation of approximately $725 million.

Expert perspectiveLucas ShawMay 22

The lifetime endorsement deal between Nike and LeBron James was reportedly the largest endorsement deal in history at the time it was signed.

Expert perspectiveInterviewerMay 10

Maverick Carter was one of the key people behind securing Nike's first-ever lifetime endorsement deal for LeBron James.

Expert perspectiveInterviewerMay 10

LeBron James has reportedly signed a lifetime deal with Nike for a very large, undisclosed amount.

SpeculativeBen GilbertApr 15

LeBron James earns $127 million per year, including sponsorships.

Expert perspectiveBen GilbertApr 15

LeBron James has over 100 million social media followers on Instagram alone.

Expert perspectiveDavid RosenthalApr 15

What LeBron James has said