Levi Strauss launched its "Behind Every Original" global brand campaign during the Super Bowl, its first appearance at the event in over 20 years.

A potential reduction in tariffs from 20% to 10% represents a potential upside of up to $35 million in EBIT or $0.07 of EPS for Levi Strauss, which has not been included in its guidance.

The "Signature by Levi Strauss" value brand, which sells jeans in the $20 to $25 price range, grew its business by 16%.

The two key corporate strategies for Levi Strauss are to become a more direct-to-consumer (DTC) focused company and to expand from a jeans brand into a "head to toe" denim lifestyle brand.

In its recent quarter, Levi Strauss delivered 9% organic revenue growth and 14% reported revenue growth.

Sales of the Levi's 517 jeans model increased by approximately 25% after being heavily featured in the streaming series "Love Story".

Levi Strauss is maintaining its strategy of overseas manufacturing and has no plans to move production to the United States.

Non-denim products currently account for 40% of total business for Levi Strauss.

Levi Strauss raised its EBIT margin guidance for the current fiscal year to 12%.

Levi Strauss has established long-term financial targets of achieving $10 billion in annual revenue and a 15% EBIT margin.