Michael Preysman is launching a new apparel company that will be based on the same principles as Everlane but with a new approach.

Michael Preysman, co-founder of Everlane, believes the company had lost its way in the past few years prior to its sale.

Michael Preysman, co-founder of Everlane, stepped down as CEO in 2021 and left the company's board in January 2026.

Michael Preysman asserts that the retail market is experiencing a "K-shaped" recovery, benefiting luxury and low-price segments while squeezing mid-priced brands.

Michael Preysman believes that modern consumers are not willing to make purchasing decisions based solely on a brand's ethical positioning.

Michael Preysman believes that accepting venture capital or private equity funding for a mission-driven company creates a conflict between managing for the mission and managing for a financial exit.