Allison Ellsworth

Founder and Creative Lead, Poppi · Person · Business

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Allison Ellsworth — Founder and Creative Lead, Poppi. Tracked across 23 mentions in podcasts and expert conversations analyzed by Sonic.

What Allison Ellsworth has said

Allison Ellsworth's go-to-market strategy for her new company is to launch first in retailers like Whole Foods, Target, and Sprouts before expanding to mass distribution.

neutral·Allison Ellsworth

Allison Ellsworth plans to initially self-fund her new beverage venture with approximately $2.5 million.

neutral·Allison Ellsworth

Allison Ellsworth, co-founder of Poppi, is developing a new "better for you" beverage company scheduled to launch in the fall.

bullish·Allison Ellsworth

Allison Ellsworth's go-to-market strategy for her new company is to launch first in retailers like Whole Foods, Target, and Sprouts before expanding to mass distribution.

Expert perspectiveAllison EllsworthJun 27

Allison Ellsworth plans to initially self-fund her new beverage venture with approximately $2.5 million.

Expert perspectiveAllison EllsworthJun 27

Allison Ellsworth, co-founder of Poppi, is developing a new "better for you" beverage company scheduled to launch in the fall.

Expert perspectiveAllison EllsworthJun 27

PepsiCo is reformulating its products to remove artificial dyes as part of a broader industry trend.

Expert perspectiveAllison EllsworthJun 27

The beverage company Poppi secured a deal on the television show Shark Tank.

Expert perspectiveAllison EllsworthJun 27

Poppi beverages are now available for purchase in every grocery store in the United States.

Expert perspectiveAllison EllsworthJun 27

Poppi launched a two-month apparel line with Target, resulting in 350,000 people wearing Poppi-branded clothing and driving increased soda sales in-store.

Expert perspectiveAllison EllsworthApr 6

During a social media controversy, Poppi's largest competitor allegedly spread false information that the company was gifting $25,000 vending machines to influencers.

Expert perspectiveAllison EllsworthApr 6

Poppi's creative team uses AI tools to generate storyboards and mood boards for content production, which saves time and helps identify bad ideas before committing resources.

Expert perspectiveAllison EllsworthApr 6

Poppi achieved a growth rate of 300% year-over-year and grew from zero to $500 million in revenue within four years.

Expert perspectiveAllison EllsworthApr 6

Poppi's 2024 Super Bowl advertisement, which mentioned the word "soda" 17 times, resulted in the company tripling its brand awareness overnight.

Expert perspectiveAllison EllsworthApr 6

Poppi's paid advertising strategy on TikTok relies on the platform's AI-driven algorithm for targeting and optimization rather than over-engineering the campaigns.

Expert perspectiveAllison EllsworthApr 6

An early partnership with Jennifer Lopez in Poppi's second year of business did not significantly impact sales, leading the company to shift focus from major celebrities to micro-influencers.

Expert perspectiveAllison EllsworthApr 6

Poppi has accumulated over 3 billion views on TikTok, and founder Allison Ellsworth estimates that one-third of the platform's users have seen her face more than seven times.

Expert perspectiveAllison EllsworthApr 6

Following its acquisition by PepsiCo, Poppi continues to operate with its existing team and independent strategy under PepsiCo's motto of "let Poppy be Poppy."

Expert perspectiveAllison EllsworthApr 6

Poppi's acquisition by PepsiCo for $1.95 billion represents the largest exit for a company featured on the TV show Shark Tank.

Expert perspectiveAllison EllsworthApr 6

Poppi currently has 250 employees, operates in the U.S., Canada, and Mexico, and is planning to expand into the U.K.

Expert perspectiveAllison EllsworthApr 6

Poppi is projected to exceed $1 billion in annual revenue sometime next year.

Expert perspectiveAllison EllsworthApr 6

Poppi's marketing department includes a dedicated "Culture Team" responsible for influencer relations, social media, events, and college outreach to ensure the brand stays culturally relevant.

Expert perspectiveAllison EllsworthApr 6

Poppi employs three in-house community managers who engage with its audience 24/7 on social media platforms.

Expert perspectiveAllison EllsworthApr 6

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