Audi Loses China Edge, mentioned 5 times across podcast episodes and expert conversations analyzed by Sonic.
Audi is launching a new innovation and technology center in Shanghai to accelerate its vehicle development pace for the Chinese market.
To improve its position in China, Audi has launched a new subsidiary brand in partnership with SAIC, which will be known simply as "Audi" without the four-ring logo.
Audi's historical brand perception in China as a car for government bureaucrats is hindering its ability to attract younger consumers.