L'Oréal's use of Google's AI Max helped increase revenue for its DTC brand Nix by 23%.

In Q4 2025, advertisers used Gemini to create nearly 70 million creative assets via text customization in AI Max and Pmax.

A Mattel campaign with eight top YouTube creators helped drive a 25% increase in search volume for the game Uno.

Canadian fashion house Aritzia used Google's AI Max to achieve an 80% incremental uplift in conversion value for Q4 2025.

Google's Search and other revenues were over $63 billion in Q4 2025.

Google services revenues were $96 billion for Q4 2025, up 14% year-on-year.

YouTube Shorts now averages over 200 billion daily views.

L'Oréal used AI Max in 2025 across 800 unique campaigns in 23 countries, increasing revenue for DTC brands like Nix by 23%.

In several countries, including the US, YouTube Shorts earns more revenue per watch hour than traditional in-stream video on YouTube.

YouTube's advertising revenues grew 9% in Q4 2025, driven by direct response.

Google's Network advertising revenues were down 2% year-on-year in Q4 2025.

Google partnered with Reliance Jio to provide over 500 million consumers with an 18-month free trial of its Gemini suite and 2 terabytes of cloud storage.

The Home Depot's investments in Google's PMAX and YouTube creator partnerships resulted in a double-digit increase in ad clicks and visits.

Google is testing a new ad pilot called Direct Offers, which allows advertisers to show exclusive offers to shoppers directly in AI mode.