Roger Dolly believes he cannot influence consumer retail prices in the outdoor cooking industry because every major retailer has its own private label brand, ensuring price competition.

Weber Blackstone has a policy of not paying for influencer marketing, as CEO Roger Dolly believes consumers can immediately detect inauthentic paid promotions.

According to reports studied by Roger Dolly, 50% of Weber Blackstone's consumers are spending 15% to 20% of their income on power, including electricity, gasoline, and propane.