Sebastian Escobar, mentioned 5 times across podcast episodes and expert conversations analyzed by Sonic.
TKO's strategy of incorporating non-wrestling celebrities into WWE storylines is alienating its core, diehard wrestling fan base.
Last year's WrestleMania event in Las Vegas at Allegiant Stadium generated over $215 million in revenue from ticket sales, merchandise, and promotions.
TKO is strategically using influencers and celebrities like Pat McAfee, Logan Paul, Jelly Roll, and iShowSpeed in WWE storylines to attract non-wrestling fans to the product.