TKO's strategy of incorporating non-wrestling celebrities into WWE storylines is alienating its core, diehard wrestling fan base.

TKO changed the location of this year's WrestleMania from New Orleans to Las Vegas, a decision that was unpopular with many fans who prefer a different host city each year.

TKO is strategically using influencers and celebrities like Pat McAfee, Logan Paul, Jelly Roll, and iShowSpeed in WWE storylines to attract non-wrestling fans to the product.

Last year's WrestleMania event in Las Vegas at Allegiant Stadium generated over $215 million in revenue from ticket sales, merchandise, and promotions.

WWE wrestler Charlotte Flair (Ashley Flair) became a creative partner and angel investor in the mental health awareness company Self Cares for Everyone.