Sam Rowe - Markets Journalist and CFA. Tracked across 18 mentions in podcasts and expert conversations analyzed by Sonic.
Craigslist significantly disrupted the classified advertising business, which had been a major revenue driver for traditional media outlets.
The degradation of Google Search has likely helped independent writers by forcing audiences to discover content through alternative channels like newsletters, rather than hurting them.
The volume of referral traffic from Google Search to digital media websites has collapsed.