Tom Hale joined Ōura as CEO in 2022.

Since Tom Hale became CEO in 2022, Aura has increased its total sales from one million rings to over two and a half million.

Upon becoming CEO of Aura, Tom Hale's primary focus was to integrate the company's health-focused mission with the financial imperative of building a profitable business.

When Tom Hale joined Aura as CEO in spring 2022, the company had a few hundred employees and was largely based in Finland.

Oura Health has collected over 30 billion hours of human physiological data across diverse demographics.

A decades-long history of fragmented sleep is a strong predictor of higher risk for Alzheimer's disease.

Oura Health is developing the capability to measure blood pressure with an accuracy within 5% of clinical-grade devices using its ring.

In the United States, one out of every five dollars is spent on healthcare.

Ōura's "Readiness" score is calculated using resting heart rate, HRV balance, body temperature, recovery index, sleep, sleep balance, and sleep regularity.

Ōura's internal policy is not to ship a feature unless it demonstrates very high sensitivity and specificity and matches the relevant gold standard of measurement.

The knowledge base for Ōura's women's health model is built upon standards of practice from the National Institutes of OB-GYN.

Tom Hale predicts that an "AI doctor" will exist in a user's pocket or the cloud, continuously monitoring their health using a large physiological model.

Ōura claims to possess the largest, most continuous, and most accurate dataset of women's health data in the world.

Ōura has a feature called "Symptom Radar" that predicts the onset of illnesses based on shifts in a user's biometrics.

Ōura CEO Tom Hale predicts that large physiological models will eventually be able to forecast long-term health risks, such as a potential heart attack in 10 years, if a user does not change their beh...

Ōura provides a pulse wave velocity metric, which serves as a proxy for arterial stiffness.

Ōura developed a proprietary, women-specific health model because it found that even frontier LLMs provided answers to women's health questions that were too generic or had an unempathetic tone.

Ōura's mission is to help transform healthcare from a reactive "sick care system" to a proactive, preventative model.

Measuring biometrics from the finger provides a more accurate signal than from the wrist because the arterial pulse wave stops at the fingertip, whereas the signal at the wrist is from returning capil...

Ōura has a partnership with Natural Cycles, an FDA-cleared digital contraceptive application.