Authentic Brands Group (ABG) and Shaquille O'Neal have been business partners for 11 years.

Shaquille O'Neal proposed the idea of acquiring Reebok to his business partner, Jamie Salter of ABG.

As part of his partnership with Jamie Salter, Shaquille O'Neal invested directly into Salter's company, Authentic Brands Group (ABG).

Shaquille O'Neal claims his "Shackalicious" gummy bear product, developed with Hershey, became the number one selling candy at the company.

Shaquille O'Neal shifted his personal business model from 100% endorsements to a 50/50 split between endorsements and licensing.

According to Shaquille O'Neal, 70% of NBA athletes have no income five years after retirement.