While leading the Wendy's U.S. business, Kurt Kane championed the launch of a breakfast menu, an initiative that had previously failed multiple times at the company.

Kurt Kane states he had to unlearn the short-term, transaction-driven mindset from his 15 years in the QSR industry and adopt a long-term, relationship-building approach for TruGreen's subscription model.

When Kurt Kane joined TruGreen, the organization was highly siloed, with poor connectivity between its marketing, sales, and operations teams.