World Cup, mentioned 78 times across podcast episodes and expert conversations analyzed by Sonic.
The final of the most recent World Cup was watched by 40 million households.
The World Cup final is expected to have a global viewership between 1.4 and 1.5 billion people, approximately 10 times that of the Super Bowl's 150 million viewers.
The leisure and hospitality sector in the US shed jobs in June, contrary to expectations of a boost from the World Cup.