New York City FC anticipates that the 2026 FIFA World Cup will serve as a major catalyst for fan growth in the United States, converting casual observers and non-fans into dedicated soccer enthusiasts.

Major League Soccer is strategically shifting its league calendar to align with the international standard, which typically runs from August to May, to better integrate with global player transfer markets.

New York City FC plans to secure a total of 10 to 12 founding-level partners for its new stadium, Etihad Park, and has so far announced one partnership with Pays.