Orlando Bravo — Managing Partner, Thoma Bravo. Tracked across 30 mentions in podcasts and expert conversations analyzed by Sonic.

Orlando Bravo

Founder and Managing Partner of Thoma Bravo, a private equity firm specializing in software investments.

Claims

As speaker

Mentioned in

Key positions and views

The best investment strategy is to acquire the #1 market leader in a specific software segment, as they possess deep, non-replicable domain expertise that is more valuable than their underlying code.

The conventional wisdom of a 'durable moat' in software is false, especially in dynamic sectors like cybersecurity, making operational excellence and continuous improvement essential for success.

AI is a major tailwind for established software companies and will fuel a boom in cybersecurity, but AI-native startups are currently too immature and risky for investment due to unproven business models and high inference costs.

A disciplined operational playbook, including immediate 15-20% cost reductions and targeting 50% profit margins, is the key to creating value from software companies, which are often unprofitable in the public markets.

Enterprise software incumbents are well-defended against disruption because fundamental corporate organizational structures and business processes change very slowly.

Timeline

Post-dot-com bust

In his early career, Bravo experienced significant failure with his first three IT services investments, with two going to zero and one returning only 50% of capital, describing it as an 'absolute disaster'.

Mentorship Period

Bravo was mentored by Marcel Bernard, who instilled in him core principles of operational efficiency, such as the belief that any company can cut 10% of costs and that cutting over 20% is too risky.

17-Year Growth Period

Over a 17-year span, Bravo led Thoma Bravo's growth from approximately $1 billion in assets under management to nearly $200 billion.

Current

Bravo's discourse is now heavily focused on the impact of AI, viewing it as a major driver for a cybersecurity boom and a tool for operational efficiency (e.g., machine-generated code), while also identifying it as a barrier to enterprise adoption due to security challenges.

Next 3 Years

Bravo has signaled a potential future strategic move, predicting that Thoma Bravo may enter the Japanese software market in approximately three years.

Podcast consensus on Bravo

Points of consensus

▶Orlando Bravo consistently emphasizes an investment strategy focused on acquiring the number one market leader in a given software segment, valuing deep domain expertise and an existing strong management team over all else.May 2026

▶Across both sources, Bravo details a disciplined, aggressive post-acquisition operational playbook that involves immediate cost-cutting of 15-20% and driving portfolio companies towards 50% profit margins and 20% revenue growth.Apr 2026

▶He consistently expresses a long-term bullish outlook on the private equity industry, believing it is still in its early stages and that future firms will surpass Thoma Bravo in scale and quality.Apr 2026

▶Bravo's perspective on AI is consistent: he sees it as a major accelerator for established software companies and a driver for a cybersecurity boom, while remaining cautious about investing in AI-native companies due to unproven business models.May 2026

Points of debate

▶Bravo asserts that software generally lacks a durable moat, yet his entire investment strategy is predicated on acquiring and holding #1 market leaders, which implies a belief in some form of sustainable competitive advantage.Apr–May 2026

▶He expresses caution about the current market, stating it's the wrong time to buy a mediocre software company even at a bargain, which presents a nuanced contrast to the aggressive growth and acquisition-heavy model of his firm.May 2026

▶There is a potential tension between Bravo's standard operational playbook of immediately cutting 15-20% of costs and his stated requirement that target companies must have an existing, high-quality management team with deep domain expertise, as such cuts could create friction with that team.May 2026

▶Bravo is simultaneously bullish on the transformative power of AI, predicting 100% machine-generated code, while also predicting that fundamental corporate organizational structures will not change in the next decade, which seems to downplay AI's potential for radical business process disruption.Apr–May 2026

Key themes

▶The Primacy of Market Leadership and Domain ExpertiseApr–May 2026

Bravo's investment thesis is built on acquiring the #1 market leader in a specific software vertical. He believes the core value of these companies is not their code, which can be replicated, but their deep, non-replicable domain expertise and their integration into customer business processes.

This theme suggests that Thoma Bravo's strategy is less a venture-style bet on technological disruption and more a value-investing approach focused on entrenched, mission-critical software providers whose market position is defensible through expertise and customer inertia.

▶AI as an Accelerator, Not a Disrupter (Yet)Apr–May 2026

Bravo views AI as a powerful tool that will enhance the value of established software companies, particularly in areas like code generation and cybersecurity. However, he is explicitly avoiding investments in new, AI-native companies, citing unproven business models, monetization strategies, and high operational costs.

This positions Thoma Bravo to capitalize on the AI trend by investing in its application within established, profitable companies, thereby mitigating the high risks associated with the unproven economics of foundational AI startups.

▶A Disciplined Playbook for Value CreationApr 2026

Thoma Bravo employs a standardized operational strategy for acquisitions, centered on immediate and significant cost-cutting (15-20%). The ultimate goal is to transform often-unprofitable public software companies into highly efficient private assets targeting 50% profit margins and 20% revenue growth.

This highlights that the firm's success is heavily dependent on its operational and financial engineering capabilities, rather than just its ability to pick winning companies, making it a model of systematic value creation in private equity.

▶Contrarian Views on Software Economics and MoatsApr–May 2026

Bravo argues that the concept of a durable moat in software has never been true, especially in dynamic fields like cybersecurity. He also frequently points out the market anomaly that the average publicly traded software company consistently loses money, a situation that has persisted for decades.

Bravo's perspective reveals a core belief that the public markets often misprice software assets, creating an opportunity for private equity to impose discipline and extract value where public investors have failed.

Source episodes

Suggested prompts

How does Orlando Bravo reconcile his belief that software lacks a durable moat with his investment strategy of acquiring #1 market leaders? &nearr;What are the potential risks of Thoma Bravo's aggressive post-acquisition cost-cutting playbook on long-term innovation and portfolio company culture? &nearr;How might Bravo's cautious stance on investing in AI-native companies evolve as their business models and monetization strategies mature over the next 2-3 years? &nearr;To what extent is Thoma Bravo's success attributable to its operational playbook versus its sector-specific investment thesis in software? &nearr;

Key concepts

Investment Strategy 2 ep AI Adoption & Impact 2 ep Cybersecurity 2 ep Operational Playbook 1 ep Private Equity Industry 1 ep Software Economics 1 ep Market Leadership 1 ep Domain Expertise 1 ep Firm Growth & Scale 2 ep International Markets 1 ep

Notable quotes

“The fact that software has a moat in general is not really true. Never been true, especially in dynamic spaces like cyber, that's a third of our investment, infrastructure software”

Orlando Bravo · Orlando Bravo, Founder and Managing Partner of Thoma Bravo: Take the Risks Meant for You

“we start the deal, because they're usually not very profitable companies, by cutting 15%, maybe 20%.”

Orlando Bravo · Orlando Bravo, Founder and Managing Partner of Thoma Bravo: Take the Risks Meant for You

“Our companies are accepting now 40% of the machine-generated code.”

Orlando Bravo · Thoma Bravo managing partner Orlando Bravo at Semafor World Economy

“if you put our companies together, we're the second largest cybersecurity company in the world”

Orlando Bravo · Thoma Bravo managing partner Orlando Bravo at Semafor World Economy

Report last updated: May 10, 2026

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