Craig Dubitsky asserts that contrary to the 'David vs. Goliath' narrative, most small companies aspire to become large companies.

Craig Dubitsky observes that the term 'disruptive' was only applied to his companies, including Happy, Method, EOS, and Hello, by incumbent competitors, not by customers.

Craig Dubitsky believes that in a world of AI and abundant information, authenticity is the scarcest resource for businesses.