Vidit Aatrey

Co-founder & CEO, Meesho · Person

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Vidit Aatrey - Co-founder & CEO, Meesho. Tracked across 21 mentions in podcasts and expert conversations analyzed by Sonic.

What Vidit Aatrey has said

Meesho launched its direct-to-consumer app on July 5, 2021, and it became the number one shopping app on the Android Play Store in India on July 7, 2021.

bullish·Vidit Aatrey

Since July 7, 2021, Meesho has maintained its position as the number one shopping app on the Android Play Store in India every single day.

bullish·Vidit Aatrey

Meesho's unique consumer base is growing at over 30% year-over-year.

bullish·Vidit Aatrey

Meesho launched its direct-to-consumer app on July 5, 2021, and it became the number one shopping app on the Android Play Store in India on July 7, 2021.

Official sourceVidit AatreyJun 11

Since July 7, 2021, Meesho has maintained its position as the number one shopping app on the Android Play Store in India every single day.

Official sourceVidit AatreyJun 11

Meesho's unique consumer base is growing at over 30% year-over-year.

Official sourceVidit AatreyJun 11

Meesho's first product, a hyper-local fashion marketplace called Fashioneer, was shut down after only three months of operation.

Official sourceVidit AatreyJun 11

The business model of Meesho's social commerce platform was undermined when Jio made cellular data costs in India effectively zero and the COVID-19 pandemic accelerated online shopping adoption.

Expert perspectiveVidit AatreyJun 11

Vidit Aatrey believes AI will fundamentally change every aspect of e-commerce, including online shopping and logistics.

Expert perspectiveVidit AatreyJun 11

70% of Meesho's employee headcount is in technology and product roles.

Official sourceVidit AatreyJun 11

Vidit Aatrey predicts that Meesho's business may evolve to a point where it no longer has a traditional app and instead operates primarily through an external voice agent.

SpeculativeVidit AatreyJun 11

The total number of people buying anything online in India annually is estimated to be between 350 million and 400 million.

Expert perspectiveVidit AatreyJun 11

Vidit Aatrey predicts that AI will be the primary driver for Meesho to grow its customer base from 250 million to one billion users.

SpeculativeVidit AatreyJun 11

In the last 12 months, Meesho had approximately 250 million unique consumers and close to one million sellers on its platform.

Official sourceVidit AatreyJun 11

Within five months of launching its direct-to-consumer app, Meesho grew from 10 million users to 100 million monthly active users (MAU).

Official sourceVidit AatreyJun 11

Meesho's vision for its AI agent Vani is to create an e-commerce experience that requires no reading, typing, or button clicks from the user, catering to those overwhelmed by traditional apps.

Official sourceVidit AatreyJun 11

After identifying that access to suppliers was the biggest problem for its power users, Meesho launched a new app called Meesho Supply, which experienced product-market fit.

Official sourceVidit AatreyJun 11

Meesho has launched a voice AI agent named Vani to improve accessibility for new e-commerce users.

Official sourceVidit AatreyJun 11

At its peak in 2020, Meesho's social commerce model was powered by 10 million sellers running their own WhatsApp groups to sell products.

Official sourceVidit AatreyJun 11

Meesho's second product, a SaaS tool for small businesses to run shops on WhatsApp, failed to gain traction because businesses in India were unwilling to pay for software, leading to an inability to r...

Official sourceVidit AatreyJun 11

The Fashioneer app failed because consumers found it offered a worse experience than both physical malls, due to the inability to touch products, and traditional e-commerce, due to limited selection.

Official sourceVidit AatreyJun 11

Meesho's customers purchase an average of 10 times per year, resulting in approximately 2.5 billion orders annually.

Official sourceVidit AatreyJun 11

The Meesho Supply app doubled its user base every month for 10 consecutive months with zero marketing spend.

Official sourceVidit AatreyJun 11

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