Meesho launched its direct-to-consumer app on July 5, 2021, and it became the number one shopping app on the Android Play Store in India on July 7, 2021.

Since July 7, 2021, Meesho has maintained its position as the number one shopping app on the Android Play Store in India every single day.

Meesho's unique consumer base is growing at over 30% year-over-year.

Meesho's first product, a hyper-local fashion marketplace called Fashioneer, was shut down after only three months of operation.

The business model of Meesho's social commerce platform was undermined when Jio made cellular data costs in India effectively zero and the COVID-19 pandemic accelerated online shopping adoption.

Vidit Aatrey believes AI will fundamentally change every aspect of e-commerce, including online shopping and logistics.

70% of Meesho's employee headcount is in technology and product roles.

Vidit Aatrey predicts that Meesho's business may evolve to a point where it no longer has a traditional app and instead operates primarily through an external voice agent.

The total number of people buying anything online in India annually is estimated to be between 350 million and 400 million.

Vidit Aatrey predicts that AI will be the primary driver for Meesho to grow its customer base from 250 million to one billion users.

In the last 12 months, Meesho had approximately 250 million unique consumers and close to one million sellers on its platform.

Within five months of launching its direct-to-consumer app, Meesho grew from 10 million users to 100 million monthly active users (MAU).

Meesho's vision for its AI agent Vani is to create an e-commerce experience that requires no reading, typing, or button clicks from the user, catering to those overwhelmed by traditional apps.

After identifying that access to suppliers was the biggest problem for its power users, Meesho launched a new app called Meesho Supply, which experienced product-market fit.

Meesho has launched a voice AI agent named Vani to improve accessibility for new e-commerce users.

At its peak in 2020, Meesho's social commerce model was powered by 10 million sellers running their own WhatsApp groups to sell products.

Meesho's second product, a SaaS tool for small businesses to run shops on WhatsApp, failed to gain traction because businesses in India were unwilling to pay for software, leading to an inability to r...

The Fashioneer app failed because consumers found it offered a worse experience than both physical malls, due to the inability to touch products, and traditional e-commerce, due to limited selection.

Meesho's customers purchase an average of 10 times per year, resulting in approximately 2.5 billion orders annually.

The Meesho Supply app doubled its user base every month for 10 consecutive months with zero marketing spend.