Solving humanoid robotics represents the single largest business opportunity in the world, targeting a $30-40 trillion market for human labor.
The ultimate goal for humanoid robotics is to be the first physical embodiment of Capable Artificial General Intelligence (CAGI).
A vertically integrated approach, designing all core components like motors, sensors, and batteries in-house, is the superior strategy for building a humanoid robot company.
Rapid commercial deployment and aggressive production scaling are critical to winning the humanoid race, even while the technology is still maturing.
Specialized, in-house AI models can outperform large, general models from partners like OpenAI for specific robotics applications, justifying a shift in strategy.
Next 90 Days
Expects to announce multiple new customer deployments for Figure robots.
Current Year
Plans for Figure to produce thousands of robots and for Cover to deploy its first beta systems in schools by the end of the year.
A couple of months ago
Figure launched its second-generation internal AI model, Helix 2.
Eight months ago
Started the AI lab Hark to design personalized intelligence models.
Last year
Figure deployed a small batch of robots to a BMW facility for a six-month trial.
A couple of years ago
Acquired the intellectual property for Cover from NASA Jet Propulsion Lab and secured a Series B funding round for Figure co-led by OpenAI and Microsoft.
▶Aggressive Commercialization and ScalingApr 2026
Adcock is pushing Figure towards rapid market entry and mass production. This is evidenced by the BMW trial, plans to announce new customers within 90 days, and ambitious production targets of thousands of robots this year, with a long-term goal of one million annually.
Adcock's focus on near-term deployments and manufacturing scale suggests a strategy to capture first-mover advantage and generate revenue, potentially differentiating Figure from more research-focused competitors.
▶Vision of Market Dominance through Embodied AGIApr 2026
Adcock frames the humanoid robotics challenge not just as an engineering problem, but as the path to creating the 'biggest business in the world.' He explicitly states Figure's goal is to be the first to demonstrate Capable Artificial General Intelligence (CAGI) in the physical world, targeting a market he estimates at $30-40 trillion.
Investors are backing a high-risk, high-reward vision that equates success in humanoid robotics with achieving a form of AGI, positioning Figure as a central player in the future of both AI and physical labor.
▶Securing Elite Strategic and Financial Backing
Adcock has successfully attracted capital and partnerships from the highest echelons of the tech industry. Key investors include OpenAI, Microsoft, and Jeff Bezos, indicating strong external validation of Figure's approach and potential.
This level of strategic backing provides not only capital but also access to cutting-edge AI models and potential integration into vast corporate ecosystems, creating a significant competitive moat.
▶Serial Entrepreneurship in Frontier TechnologyApr 2026
Beyond the high-profile Figure, Adcock is simultaneously running at least two other advanced technology ventures. He founded Cover, which uses NASA JPL IP for school security systems, and Hark, an AI lab focused on personalized intelligence, demonstrating a pattern of identifying and commercializing frontier technologies.
Adcock's parallel ventures indicate a broader thesis on applying advanced AI and hardware to major societal problems, and his activities should be monitored beyond just the humanoid robotics space.