Keep pulling the thread on Krithika Shankarraman.
After launching the contact sales form for ChatGPT Enterprise, OpenAI's lead volume increased by 40x overnight.
Retool made its previously sales-gated self-hosted product available as a self-serve option for all users.
ChatGPT is believed to be the fastest-growing product in history.
Krithika Shankaraman was the first marketing hire and VP of Marketing at OpenAI.
Krithika Shankaraman was the first marketing hire at Stripe and was the sole marketing person for three years.
Krithika Shankaraman is currently an Executive in Residence at Thrive Capital, where she advises portfolio companies on marketing.
Despite high awareness of ChatGPT, a common problem for potential users was not knowing what specific use cases to apply it to.
The primary marketing challenge for ChatGPT was to create "use case epiphanies" to show users the product's capabilities.
The first lead qualification and scoring model used in production at OpenAI for ChatGPT Enterprise was a Python script coded with the help of ChatGPT itself.
Many AI companies are struggling to find the right pricing model because the value created by AI does not fit neatly into traditional SaaS, seat-based, or usage-based pricing structures.
Competing on price will not be a durable strategy for AI companies as models become cheaper and more capable.
At Retool, despite having strong product-market fit with enterprise and developer communities, the primary marketing challenge was a lack of awareness.