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Avishai Abrahami | Wix Founder: Will Base44 Win the Vibe-Coding Wars? | The Truth About the Economics of Vibe-Coding, Sonic AI
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Wix Founder: Will Base44 Win the Vibe-Coding Wars? | The Truth About the Economics of Vibe-Coding
20VC with Harry Stebbings
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Jul 13, 2026
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1:04:25
Interview
Wix Founder: Will Base44 Win the Vibe-Coding Wars? | The Truth About the Economics of Vibe-Coding
Avishai Abrahami
(Founder and CEO, Wix, guest)
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Executive Summary
Wix CEO Avishai Abrahami argues the company is significantly undervalued, with its $2.8B market cap failing to reflect its $400M in annual free cash flow and the high-growth Base44 unit, which he speculates could be worth $8B alone.
The market's fear of AI disrupting SaaS is misplaced for companies with strong trust moats (like Salesforce) or non-technical customer bases (like Wix's core users), who are unlikely to use AI code generation tools.
Despite developing custom AI models, Abrahami expresses a pragmatic, even skeptical, view of current AI capabilities, highlighting its failure in complex customer support and its inability to perform high-level reasoning.
Wix is strategically focused on scaling its Base44 product, which has over $150M in ARR, while managing capital through stock buybacks to signal confidence and return value to shareholders.
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SaaS Undervaluation in the Age of AI
The Hidden Value of Base44
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