Keep pulling the thread on Caitlin Mayer.
Medtronic's go-to-market strategy for the Ambulatory Surgery Center (ASC) space resulted in 19% growth last year.
In January, the Center for Medicare & Medicaid Services (CMS) added 500 new procedures to the list of those covered in Ambulatory Surgery Centers (ASCs).
A survey of 511 B2B go-to-market experts found that 37% of marketers focused on go-to-market have a revenue discipline, while 63% do not.
Medtronic's customers are dealing with staffing shortages, the need to improve throughput, and limited access to capital budgets.
Medtronic's marketing team partnered with Outcomes Rocket to develop a strategy for the ambulatory surgery center (ASC) market.
As part of its research for Medtronic, Outcomes Rocket interviewed leaders from USPI, SCA, Amsurge, and HCA.
The new procedures added by CMS for ASC coverage include complex cardiac and orthopedic procedures.
At Medtronic, fiscal year planning is a cross-functional process led by marketing that includes sales, medical affairs, and clinical training teams.
Medtronic's cross-functional planning process aims to align all teams around a single key metric to drive for the upcoming fiscal year.