Keep pulling the thread on Bob Baxley.
A design-centric culture cannot be successfully grafted onto a company after its founding; it must be part of the company's root DNA from the beginning.
Every company in the Forbes top 50 AI list that has a product on the market uses Stripe for monetization.
Stripe processes $1.4 trillion annually, which is equivalent to over 1% of the global GDP.
Tony Fadell, founder of Nest, is a notable outlier among former Apple employees who have gone on to build other incredible things.
Hiroki Asai has been highly successful at Airbnb after leaving Apple, partly because he took a multi-year gap to deprogram from Apple's culture before joining Airbnb.
A company's culture is not truly tested until its founders have departed.
By the definition that a company is a startup until its founder leaves, Meta is still a startup while Amazon is not, and Airbnb is a startup while Pinterest is not.
Bob Baxley believes Apple and Airbnb operate with a design-centric mindset, whereas he does not believe Google or Amazon do.
The Apple Online Store was managed by a design team of only six people, despite operating in over 30 countries and generating billions of dollars in revenue.
The original Apple Mac was developed by a team of only 20 people, and the original iPhone patent lists 24 people.
In many corporate cultures, the design function is most successful when it reports to engineering and is considered 'phase zero' of the engineering process.
At Apple under Steve Jobs, the design organization consistently reported to the engineering organization.