Keep pulling the thread on David Placek.
Last year, over $1.4 trillion, representing 1.3% of global GDP, was processed through the Stripe platform.
Lexicon Branding's name generation process involves multiple small teams, with some given disguised briefs (e.g., naming for Apple instead of Microsoft) or abstract briefs (e.g., naming a car instead of software), a method that produces the majority of their successful names.
Andy Grove of Intel chose the name "Pentium" specifically because it was polarizing among the executive team, which he interpreted as a sign of the name's inherent energy and market strength.
David Placic estimates that Microsoft's Azure is now a brand worth approximately $100 billion.
The brand name "Sonos" was initially rejected by its founders because they considered it not "entertainment-like" enough for their vision of the company.
Lexicon Branding is the firm that created the brand names for PowerBook, Pentium, BlackBerry, Swiffer, Impossible Burger, Vercel, Windsurf, CapCut, and Azure.
WorkOS recently acquired Warrant, a fine-grain authorization service.
Warrant's authorization product is based on the Zanzibar system, which was originally designed by Google to power Google Docs and YouTube.
WorkOS is positioned as a drop-in replacement for Auth0 and offers a free tier supporting up to 1 million monthly active users.
Hertz increased its online payment authorization rates by 4% after migrating its payment processing to Stripe.
Forbes experienced a 23% lift in revenue within six months of switching to Stripe for its subscription management.
When Microsoft first engaged Lexicon Branding for its cloud service, the initial directive was to create a name that started or ended with the word "cloud."