Keep pulling the thread on Chad Peets.
As part of his consulting process, the speaker uses LinkedIn to review a startup's entire sales team and will recommend firing the CRO and half of the sales representatives.
A scaling company should expect and model for a total annual sales team attrition rate of approximately 25%.
A healthy sales organization should have an involuntary attrition rate of at least 10% annually to remove bottom performers.
The speaker determines a Chief Revenue Officer is the wrong fit for a startup if their LinkedIn profile shows they have only ever worked for large companies, and will advise the CEO to fire them without speaking to them.
A total annual sales team attrition rate exceeding 30-35% in a scaling company is indicative of a significant organizational problem.
For a stable, slower-scaling company, a total annual sales team attrition rate of 20% is a good benchmark.
A-players will quit a company if they see that B-players are not being held accountable or removed from the organization.