Brad Jacobs has a systematic approach to building massive companies. He identifies large, growing, and highly fragmented industries ripe for consolidation, acquires a platform company, and then executes a roll-up strategy to gain scale and market leadership.
Jacobs asserts that the most important CEO function is recruiting superlative people, stating there is no substitute for high IQ. His process involves rigorous evaluation (e.g., the 'relief test' for C-players) and aligning incentives through large, long-vesting equity grants.
Jacobs implements a rigorous Monthly Operating Review (MOR) process with a crowd-sourced agenda to ensure the most critical issues are debated. The meetings conclude with structured exercises to foster feedback, recognition, and personal accountability, creating a culture of high performance and psychological safety.
Jacobs' mindset is defined by relentless energy and a belief that problems are simply opportunities to create value. He emphasizes the importance of identifying and aligning with major long-term trends and committing with an 'all in' intensity to achieve ambitious goals.
Contrary to many founders, Jacobs champions being a public company. He views the market as a source of free consulting and constant feedback, and believes public status accelerates brand building and provides a significant advantage in attracting talent through liquid equity.
Keep pulling the thread on Brad Jacobs.