Keep pulling the thread on Ben's Original Rice.
The Mars family is the second wealthiest family in America.
Mars Inc. now generates more annual revenue than The Coca-Cola Company.
Mars Inc. surpassed $50 billion in sales last year.
Mars Inc. is one of the top five largest private companies in America.
In August, Mars announced a definitive agreement to purchase Kelanova, the former snack and international cereal business of Kellogg's, for $35.9 billion.
Mars' pet care segment is its largest business, accounting for 59% of revenue and employing nearly 100,000 of its 140,000 total employees.
The Hershey Company was the only scaled chocolate production facility in America for a significant period, allowing it to set the national taste for chocolate.
The Hershey Company became the primary wholesale supplier of chocolate to over 40,000 different regional candy bar makers in the 1920s.
The introduction of the Milky Way bar in 1924 increased the Mars company's sales from $73,000 to $793,000 in a single year.
The Snickers bar, introduced in 1930, is the most popular chocolate bar in the world.
Mars Inc.'s revenue grew from approximately $800,000 in 1924 to $25 million in 1932, during the Great Depression.
Forrest Mars demanded one-third of the stock in Mars Inc. from his father, Frank Mars, who turned him down, leading to Forrest's departure from the company.