Keep pulling the thread on Johnny Shroudji.
In a meeting in March 2025, Apple Senior Director Robbie Walker described the delays of Apple Intelligence as "ugly and embarrassing."
Apple Senior Director Robbie Walker called the decision to publicly promote Apple Intelligence before it was finished an "absolute disaster."
The AI features advertised as the main hallmark of the iPhone 16 were never delivered to customers.
According to a Bloomberg report, Apple plans to pay Google $1 billion per year to license a custom version of the Gemini model to power Siri.
Apple's announced new versions of Siri and Apple Intelligence have been characterized as vaporware, with promised features not being delivered to users.
In June 2025, Apple's head of foundational AI, Rooming Pang, left the company to join Meta.
Apple's AI development efforts were hampered by internal conflict, causing the team to fracture into two competing factions.
Apple faced lawsuits for false advertising after announcing Apple Intelligence and a new Siri that did not materialize as promised.
The custom Google Gemini model for Apple is expected to have approximately 1.2 trillion parameters, whereas Apple's internal model has about 150 billion parameters.
Google currently pays Apple $18 billion annually to maintain Google Search as the default search engine on iPhones.
According to Bloomberg, Apple's new iPhone sales in China have increased by 29% year-over-year, driven by strong demand for the iPhone 17.
Apple's Siri voice assistant is considered years behind its competitors and is described as "essentially broken."