Keep pulling the thread on Love Island.
A speaker, who is a member of the Comcast board of directors, advocates for companies to maintain a 'black ops budget' of $20,000 up to $1 million to fund unplanned, rapid-response marketing initiatives.
The speaker's company was able to launch a new beverage product, 'Amaya's pina colada', in approximately three months to capitalize on a cultural trend related to the show 'Love Island'.
The speaker asserts that cultural trends can become irrelevant in as few as three days, making a two-week internal approval process too slow for effective marketing.