Keep pulling the thread on Enough.
The brand 'Enough' operates on a non-profit basis, donating 100% of its profits from bracelet sales to mental health organizations.
The brand 'Enough' has been launched with the mission of raising awareness for mental health.
The founder of 'Enough' aims for the brand's green bracelet to replicate the cultural impact and fundraising success of the Livestrong yellow bracelet for mental health awareness.
The founder of 'Enough' predicts the brand's bracelet campaign could raise tens of millions of dollars for mental health organizations.
The 'Enough' brand utilizes a 'buy-one-give-one' sales model where each purchase includes two bracelets, encouraging customers to share one with another person.