Keep pulling the thread on Jimmy Roberts.
Jimmy Roberts believes Augusta National's business strategy is unique because the organization is willing to forgo potential revenue in order to maintain its standards and traditions.
Jimmy Roberts believes the PGA Tour made a strategic mistake by not initially engaging with LIV Golf to "at least hear them out."
Jimmy Roberts believes the emergence of LIV Golf has compelled the PGA Tour to evolve its strategy, which he views as a positive development.
Roone Arledge of ABC Sports created the "up close and personal" television concept in the early 1960s to get viewers invested in unknown Olympic athletes by telling their stories.
Yum! Brands taught its leaders a concept called "untrying," which emphasizes focusing on the process to achieve a result rather than being fixated on the outcome itself.
In 1988, Jimmy Roberts left ABC Sports to join ESPN, which he characterized at the time as an "obscure little cable operation in rural Connecticut."
Jimmy Roberts believes that AI will eventually "gobble up" many professional writing tasks.
Jimmy Roberts sees significant applications for AI in the media business, particularly for research and preparation.
Jimmy Roberts praises Augusta National Chairman Fred Ridley for creating the Augusta National Women's Amateur tournament.
Jimmy Roberts opines that the PGA Tour's expansion in the 1990s was a mistake, arguing that making the product scarcer would have increased its value.
Jimmy Roberts is the Chief Operating Officer of a new company he co-founded called Big Swing Media.
Big Swing Media was founded to cover the business side of the golf industry, a niche that Jimmy Roberts feels has been underserved by media.