Keep pulling the thread on Clark Hunt.
Realizing there was unmet demand for team ownership, Lamar Hunt founded the American Football League (AFL) as a direct competitor to the NFL, with the new league launching in 1960.
Lamar Hunt and Tech Shram negotiated the core details of the AFL-NFL merger in a car at Love Field airport in Dallas in April 1966.
In the late 1950s, Lamar Hunt chose to pursue owning a professional football team over a baseball team because he believed football was a better product for television.
In the late 1950s, the NFL commissioner informed Lamar Hunt that the league was not interested in expanding and that Dallas was a "horrible market for pro football."
The American Football League (AFL) created direct competition with the NFL by attempting to sign the same players and holding a separate player draft.
Lamar Hunt spontaneously coined the term "Super Bowl" during a league merger meeting when referring to the new championship game.
Due to Commissioner Pete Rozelle's objection to the name, the first two championship games were officially called the "AFL NFL World Championship game" instead of the Super Bowl.
The name "Super Bowl" was officially adopted by the third championship game after widespread use by media and fans made the original name untenable.