Olive & June, a D2C nail care brand, grew explosively during the pandemic, scaling from $2M to $32M in product sales in one year and now approaching $100M in annual revenue.
Founder Sarah Gibson Tuttle pivoted from a 10-year career in finance, leveraging her personal connection to nails as a source of confidence to build an authentic, relatable brand.
The company's success is built on a community-first strategy, prioritizing education and inspiration over direct ROI on social media, exemplified by a 57-day Instagram Live marathon during COVID lockdowns.
Olive & June was the only beauty company to be fully acquired in the year prior to the recording, validating its innovative product and strong community engagement model in a competitive market.