Keep pulling the thread on Korie Robertson.
The Robertson family's first television show was launched on the smaller network, The Outdoor Channel.
Willie and Korie Robertson launched Duck Commander's first e-commerce website, duckcommander.com, to modernize the business.
To build a community of fans, Duck Commander created a club called "Duckaholics Anonymous" which provided members with a newsletter, t-shirt, and sticker.
The reality TV show "American Chopper" served as the inspiration for the Robertson family to create a show based on their own family business.
The primary business goal for creating a reality show was to serve as marketing to increase sales of Duck Commander duck calls.
Prior to "Duck Dynasty," Phil Robertson produced and sold a DVD series of his hunts called "The Duckmen of Louisiana" through Walmart.
Duck Commander's sponsorship deal with Benelli Guns led to the introduction to a reality TV professional who helped develop their show.
A $30,000 talent fee was successfully negotiated for Phil, Jason, and Willie Robertson for their first show on The Outdoor Channel.
The Robertson family's first show on The Outdoor Channel, titled "Benelli Presents Duck Commander," won multiple Golden Moose Awards.
The Robertson family chose A&E for their new show over other networks because the channel had a balanced 50% male and 50% female audience demographic.
The network A&E created the title "Duck Dynasty" for the Robertson family's show.