Keep pulling the thread on Corey Robertson.
Following the launch of the "Duck Dynasty" TV show, Duck Commander's business experienced approximately 800% growth.
Duck Commander partnered with Trinchero Family Estates to launch a wine that became the best-selling wine at Walmart for three consecutive years.
The company Duck Commander had been in business for 40 years before the television show "Duck Dynasty" began.
Duck Commander founder Phil Robertson invented and patented a double-reeded duck call, which was an innovation in the market at the time.
Willie and Corey Robertson launched Duck Commander's first e-commerce website, duckcommander.com, to modernize the business's sales channels.
Corey Robertson was inspired to create a reality show for Duck Commander after watching "American Chopper" and realizing a family business-focused show could drive product sales.
Corey Robertson successfully negotiated a $30,000 talent fee for the family's first television show on the Outdoor Channel.
The Robertson family chose A&E for "Duck Dynasty" partly because the network had a balanced 50% male and 50% female audience, which matched their target demographic.
In the first year after "Duck Dynasty" aired, the Duck Commander website crashed three times due to being unprepared for the massive surge in traffic.
To meet the sudden demand from "Duck Dynasty," Duck Commander had to hire rapidly and operate its warehouse 24/7.
To scale production, Duck Commander shifted its manufacturing focus from time-intensive wooden calls to more easily produced plastic calls.
Corey Robertson believes the "Duck Dynasty" brand experienced over-saturation, which required the company to refocus on its core Duck Commander brand identity after the show ended.