Keep pulling the thread on David Levy.
David Levy forged a landmark media deal that enabled every NCAA March Madness tournament game to be broadcast across CBS and Turner Networks.
The joint Turner/CBS NCAA tournament deal introduced the innovative concept of broadcasting all games live simultaneously across four networks (TBS, TNT, TruTV, and CBS), giving viewers control over which game to watch.
The Turner/CBS NCAA deal was structured as a 50-50 partnership where all advertising revenue from games on any of the networks was pooled and then split equally.
In the Turner/CBS NCAA partnership, retransmission consent fees and local ad avails were excluded for CBS, and subscription revenue was excluded for Turner, while all other revenue streams were split 50-50.
Horizon Sports and Experiences invested in and owns the intellectual property for the Women's Champions Classic basketball tournament, in partnership with Fox.
Horizon Sports and Experiences signed the University of Connecticut women's basketball team to a five-year deal to anchor its Women's Champions Classic tournament.
Horizon Sports and Experiences has a multi-faceted partnership with the Unrivaled basketball league that includes an equity investment, brokering its media rights deal with Warner Brothers, and serving as its agency of record for sponsorship sales.
The initial media rights deal for the NCAA March Madness tournament cost Turner and its partners $11 billion.
To secure participation in the Women's Champions Classic, David Levy offered to pay the women's college basketball teams appearance fees equivalent to what men's teams receive for similar early-season tournaments.
The Unrivaled basketball league was created to provide WNBA players a high-paying domestic playing opportunity during the offseason as an alternative to going overseas.
Players in the Unrivaled basketball league receive compensation comparable to their overseas contracts and are also given an equity stake in the league itself.
David Levy's company, Horizon Sports and Experiences, is investing in new sports formats including the Pickleball Slam and the Unrivaled three-on-three women's pro basketball league.