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Enterprise's historical distribution strategy was to place rental branches within a 15-minute drive of 90% of the population.
The majority of Enterprise's rental business comes from customers who require a vehicle after being in a car accident.
Enterprise's national marketing slogan and service offering, "We'll pick you up," originated from an idea proposed by a local manager in Florida.
Enterprise implemented an online check-in feature on its website that allows customers to pre-fill rental agreements and bypass the counter, an idea that came from field employees.