Keep pulling the thread on Dude Perfect.
GMC was the first company to approach Dude Perfect for a business collaboration, offering them a truck commercial opportunity while the founders were still in college.
The television commercial produced by GMC featuring Dude Perfect's airplane trick shot was aired during the NBA Finals and the World Cup.
Nerf is a sponsor of the content creator group Dude Perfect.
The commercial opportunity from GMC was the pivotal moment that made the Dude Perfect founders realize the business potential of their content.
For their first brand collaboration, GMC funded a large-scale production for Dude Perfect's airplane trick shot, involving a crew of 60 to 70 people.