Keep pulling the thread on Dude Perfect.
The YouTube channel Dude Perfect has accumulated over 15 billion views.
Dude Perfect's official brand goal is to be the most trusted, world-class entertainment brand, expanding beyond its origins on YouTube.
Dude Perfect has expanded into broadcasting by hosting an alternate broadcast for Thursday Night Football on Amazon Prime.
The five founders of Dude Perfect ultimately decided to structure the company as a five-way equal partnership.
Dude Perfect has performed nearly 100 live shows, with a total attendance of over one million people.
Dude Perfect is building a new $100 million headquarters and entertainment destination.
Dude Perfect has strategically defined its core target audience as families.
Dude Perfect's first-ever brand partner was GMC, which approached them while they were still in college.
A trick shot video for a GMC commercial, featuring a basketball dropped from an airplane, was used in advertisements during the NBA Finals and the World Cup.
Dude Perfect's sponsorship strategy focuses on securing fewer, more meaningful, long-term partners rather than maximizing the number of deals.
Dude Perfect made an early strategic decision to release content every other week, a slower cadence than typical for YouTube, in order to maintain high quality.
Dude Perfect's content strategy involves introducing a new series every one to two years to innovate while maintaining popular formats like trick shots and stereotypes.