Keep pulling the thread on Kalindi Mehta.
The Estée Lauder Companies launched a successful marketing campaign based on AI-driven insights that increased sales for a specific brand by 10% to 15% immediately.
The Estée Lauder Companies has reduced its go-to-market time for trend-based campaigns from 3-4 weeks to a maximum of one day by using its internal AI-powered "trend studio".
The Estée Lauder Companies is preparing to launch an AI agent initiative called "Consumer IQ".
The "Consumer IQ" AI agent at The Estée Lauder Companies is designed to synthesize insights from multiple data sources to provide strategic recommendations at the point of decision-making.
Kalindi Mehta asserts that The Estée Lauder Companies' extensive proprietary data, when leveraged by AI, provides a significant competitive advantage over smaller, digitally-native brands.
The Estée Lauder Companies has implemented a training program for 15,000 employees globally on Microsoft Co-pilot and other generative AI tools.
There are 2,800 beauty brands actively marketing themselves in the United States.
A beauty trend originating with an influencer in Indonesia in March 2024 spread globally to India, Brazil, Mexico, and the US by April 2024.
The Estée Lauder Companies uses AI to synthesize insights about trends and products to provide influencers with more effective and timely briefings.
Kalindi Mehta used AI to synthesize 75 hours of consumer interview transcripts from a project in China in just one hour.